Services built around your growth priorities.

Most companies don't lack ambition — they lack a plan rigorous enough to survive contact with the market. We build growth-oriented strategic plans grounded in honest assessment: where you actually stand, what the market will actually bear, and what your organization can actually execute. Our experience spans companies from start-up through $2 billion in revenue, and our approach adapts to each stage.

What We Deliver

• Objective market and competitive assessments — including the broader forces shaping your category and where you're best positioned to win.
• A shared growth vision with clear priorities, resource allocation, and milestones that leadership and the board can hold each other to.
• Financial models and pro-formas for strategy, fundraising, and M&A — built to withstand scrutiny.
• Translation of strategy into sales and marketing programs, so the plan actually reaches the market.

Nearly every company we engage with has revenue within reach that it isn't capturing. Sometimes past success has obscured the path forward; sometimes the sales process, pricing, or messaging is simply out of alignment. We identify those gaps quickly — and help close them within current markets and customers, without waiting for a multi-year transformation to pay off.

Where We Focus

• Pricing — finding revenue left on the table and building the rationale to capture it.
• Sales process — evaluating where time and effort are going, and where they should go instead.
• Messaging — moving the organization from product selling to results selling, clearly and consistently.
• Pipeline — marketing programs that generate real opportunities, not just activity.
• Market share targets — grounded in actual sales cycles, win rates, and competitive realities.

Where needed, we can work directly alongside your team — developing materials, coaching staff, and building the internal capability that outlasts our engagement.

Greg Collins has completed and integrated over 70 transactions — from $1M technology acquisitions to $200M acquisitions and $300M divestitures. That track record reflects something beyond volume: at one client's request, we compared transactions completed with and without our involvement. The data showed definitively that our engagement improves outcomes — because we identify risks and opportunities early enough to manage them in the deal structure, not after close.

What We Cover

• A structured business development process — with clear objectives, target criteria, and milestones embedded in your growth plan.
• Confidential identification and prioritization of acquisition or divestiture targets.
• Rigorous analysis of synergies, risks, and value drivers for each candidate.
• Active advisory role through negotiation — protecting your position at the table.
• Coordination of legal, accounting, and banking third parties throughout the process.
• Integration planning and management from due diligence through close and beyond.