Cape Fear Advisors, LLC

Greg Collins, Founder & Principal

Structural Analysis · Operating Advisory

Forty years of
operating experience.
Applied to the questions that matter.

Market dynamics, operating structure, and valuation — through the lens of public company disclosure. Growth strategy, M&A, and PE operating execution. Two practices grounded in four decades of operating experience and more than 70 completed transactions.

40+
Years of Experience
70+
Transactions Completed
$2.4B+
Aggregate Value

What We Do

Two practices. One foundation.

Cape Fear Advisors serves two audiences from one credential base. For public companies and their observers, we provide independent structural analysis — market dynamics, operating structure, and valuation, read through the lens of public company disclosure. Current work covers NVIDIA, SpaceX, and CoreWeave.

For privately held software and services businesses, we provide operating and growth advisory — strategic planning, M&A, and PE operating playbook execution across every stage from early growth through exit.

Both practices draw on the same operating foundation. Greg Collins leads all client work personally. Based in Boston, MA.

Working With Us

The engagement follows your question.

View engagement types →

Independent Structural Analysis

Commissioned analysis, retained research relationships, board and committee advisory, media background. Available in whatever shape fits the question.

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Operating & Growth Advisory

Growth strategy, M&A, PE operating playbook execution. Some relationships run for years; others are defined projects. The format follows the objective.

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The Work

Structural analysis you can read for yourself.

Original analytical frameworks applied to NVIDIA, SpaceX, and CoreWeave — from an operator’s perspective. The same thinking that drives client work, made visible.

Approximately 25 pieces published across the Strategy Lab and Substack, with new analysis added regularly.

Follow on Substack →
New · CoreWeave

CoreWeave, Adding It Up

June 2026 · Substack

SpaceX · IPO

SpaceX, Adding It Up: The Record-Breaking IPO Week

June 2026 · Substack

NVIDIA · Valuation Framework

The Twelve Elements of NVIDIA’s $4 Trillion Valuation

May 2026 · ~14 min read

AI Market Structure

Microsoft Just Said a Lot About SpaceX

April 2026 · ~16 min read

View all structural analysis →
Greg Collins, Founder — Cape Fear Advisors
Greg Collins
Founder & Principal

About the Firm

Independent. Principal-led.

Greg Collins — former Big 8 management consultant, investment banker, CEO of Basho Technologies and C3 Metrics, Senior Vice President at Reynolds & Reynolds — founded the firm on the experience that comes from building, operating, and advising companies across four decades.

His background spans enterprise software, automotive retail technology, and AdTech. The structural analysis work grows from the same operating lens that drives client engagements.

Darden MBA · UVA Williams College 70+ Transactions CEO · C3 Metrics Board Director
About Greg Collins →

"The operating experience is what makes the structural work possible. It's the same lens we bring to every engagement."

Greg Collins, Founder

Strategy Lab

Operating frameworks and applied research.

PE operating group playbooks, growth strategy, M&A, and the questions that matter most to CEOs and investors in software and services businesses.

The Essential Strategist archive — ten years of practice, compressed into frameworks you can use.

Explore the Strategy Lab
AI & Marketing Strategy

AI Readiness Belongs on the Strategist’s Desk

May 2026 · 8 min read

Technology & Value

The SaaSpocalypse Is an Operating Opportunity

PE Operating Groups

PE Operating Groups

Marketing Is the Largest Unaudited Cost Line

The missing chapter in the operating playbook

View all Strategy Lab articles →

Have a question?

The first step is a conversation about what you're working on and whether the background is the right fit.

Contact Cape Fear Advisors